Marketing online today is a lot different than it used to be. In the past it was mainly well thought out sales pages that would entice the customer to purchase products and services, but today you are seeing a lot more video marketing.
1. You can actually show how the product works. There is a reason why infomercials exist. By showing the value of your product, people will better understand why they should buy. 2. You can add a personal touch to your site. People like to buy from a real person. By adding video to your site, your visitors get someone they can relate to as opposed to a giant wall of text.
Images and videos are powerful marketing tools. While videos aren't searchable themselves, SEO has been made quite easy for them, and they often appear at the top of search result pages. This helps drive people to your videos organically.
A video can be funny and interactive, which in turn will hold the viewers interest. A good video can even go viral and spread all over the internet. That really is the goal of video, to get it watched by as many people as possible. Consumers are more likely to share a video with friends, family and co-workers than a boring sales page.
As you can see, videos work better than text for converting visitors into customers. Try this on your next landing page and see how it can work for you.
If a picture is worth a thousand words, then you can imagine what a video is worth. This has been proven time and time again with the videos out performing sales pages by leaps and bounds. The question you might be wondering is why that is so, why does a video make such a massive difference and convert so much better than a perfectly designed sales page? There are a lot of factors that come into play in the equation, including psychology, the user impatience, the form of medium that most prefer. A lot of it has to do with the impatient nature of internet users, who will shy away from pages of text, but will gladly listen to a few minuet sales pitches. In many cases the ease of access to the information is key.
1. You can actually show how the product works. There is a reason why infomercials exist. By showing the value of your product, people will better understand why they should buy. 2. You can add a personal touch to your site. People like to buy from a real person. By adding video to your site, your visitors get someone they can relate to as opposed to a giant wall of text.
Images and videos are powerful marketing tools. While videos aren't searchable themselves, SEO has been made quite easy for them, and they often appear at the top of search result pages. This helps drive people to your videos organically.
A video can be funny and interactive, which in turn will hold the viewers interest. A good video can even go viral and spread all over the internet. That really is the goal of video, to get it watched by as many people as possible. Consumers are more likely to share a video with friends, family and co-workers than a boring sales page.
As you can see, videos work better than text for converting visitors into customers. Try this on your next landing page and see how it can work for you.
If a picture is worth a thousand words, then you can imagine what a video is worth. This has been proven time and time again with the videos out performing sales pages by leaps and bounds. The question you might be wondering is why that is so, why does a video make such a massive difference and convert so much better than a perfectly designed sales page? There are a lot of factors that come into play in the equation, including psychology, the user impatience, the form of medium that most prefer. A lot of it has to do with the impatient nature of internet users, who will shy away from pages of text, but will gladly listen to a few minuet sales pitches. In many cases the ease of access to the information is key.
About the Author:
Video Marketing Publisher is a website dedicated to exposing the advantages & disadvantages with an in-depth Video Marketing Publisher Review.
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