Ready to begin or ramp up your current online business? With so many tools and one-click promises, it's super easy to get overwhelmed with choices. When you experience that, one or all of these things can happen: 1) you waste time on tasks that only serve to drain your energy 2) you waste dollars on tools that don't work and 3) you avoid doing anything out of shear mental exhaustion!
With so many tools and one-click promises, it's super easy to get overwhelmed with choices. When you experience that, one or all of these things can happen: 1) you waste time on tasks that only serve to drain your energy 2) you waste dollars on tools that don't work and 3) you avoid doing anything out of shear mental exhaustion!
c) keep you frozen with inaction for fear of choosing the wrong tool.
There are lots of web platforms to use such as Scribd, Blogger, Weebly, Facebook, and YouTube. How do you know where to plant the flag for your online business? The answer can be found where you have the most control now and into the foreseeable future.
Just like real estate, there is always a little bit of risk when you build on someone's web property. Sure, you can get a lease; but when that contract comes to an end, you can be left scrambling for a new home. You could be out of business overnight unless you've established an active following that will follow you.
If your business is online, then this can happen as well. So the best practice is to have a "home" online that you own or have the most control. That means a blog. One that you own, with a domain name you've paid for, and where you have paid for hosting. Your blog is your main hub. It's your content platform. And it's the foundation of your online business growth. Here are the online tools you should be using -
www.Wordpress.org (you will need to pay for hosting)
www.Themeforest.net
Your Blog is your content platform. Here are the online tools you should be using - Content Platform: Wordpress.org (not the free hosting version!)/ Wordpress Themes: Themeforest.net / Hosting Solutions: Bluehost or Hostgator
What about Customers?
Traffic is not enough to build a business. Once your potential customers click away, you may be forgotten...no matter how awesome you and your content are...UNLESS...You have an opt-in page where your customers can sign up for "something" and you can collect their email information.
You provide a simple way to join your community. This is achieved partly through an opt-in page (the mechanics of list building) and partly by content (the art of list building). They need a "why" and a "way" for opting in!
Build Your Monetization Options
What about Making Money?
Not long after you start populating your website with content in the form of video, articles, graphics, and trainings you're going to wonder how you can actually make money with all this information you are creating. The answer is:
You gotta sell something!
www.Leadpages.com
Whatever it is, you need a sales page. The tools you use for your virtual sales team include:
www.Odesk.com
www.ThemeForest.net
These tools do double duty! You can use them for opt-ins AND also for Sales Pages and Marketing Landing Pages. Templates and coding make these the perfect choice.
Once you invest in the templates don't get stuck with implementation just because you don't know how to code. The most important thing is to implement and get your ideas to market as quickly as possible. A talented freelancer can help you do that.
How to you increase your company value?
How to you increase your company value? Offer extra value on a subscriber-only or paid basis!
Once you decide to offer paid content, you're going to need a way to protect that content so that only those who have paid for the content have access to it. There are a few moving parts involved to make all this work, but the website tools include:
Wordpress.org
Themeforest.net
www.member.wishlistproducts.com
Now it's Time to Put it Together!
What do you think? While you may use other tools, these are four of the basics for building an online business.
These tools, a little assistance from a great freelancer, and your own talents can help you build your dreams online. Enjoy the journey.
With so many tools and one-click promises, it's super easy to get overwhelmed with choices. When you experience that, one or all of these things can happen: 1) you waste time on tasks that only serve to drain your energy 2) you waste dollars on tools that don't work and 3) you avoid doing anything out of shear mental exhaustion!
c) keep you frozen with inaction for fear of choosing the wrong tool.
There are lots of web platforms to use such as Scribd, Blogger, Weebly, Facebook, and YouTube. How do you know where to plant the flag for your online business? The answer can be found where you have the most control now and into the foreseeable future.
Just like real estate, there is always a little bit of risk when you build on someone's web property. Sure, you can get a lease; but when that contract comes to an end, you can be left scrambling for a new home. You could be out of business overnight unless you've established an active following that will follow you.
If your business is online, then this can happen as well. So the best practice is to have a "home" online that you own or have the most control. That means a blog. One that you own, with a domain name you've paid for, and where you have paid for hosting. Your blog is your main hub. It's your content platform. And it's the foundation of your online business growth. Here are the online tools you should be using -
www.Wordpress.org (you will need to pay for hosting)
www.Themeforest.net
Your Blog is your content platform. Here are the online tools you should be using - Content Platform: Wordpress.org (not the free hosting version!)/ Wordpress Themes: Themeforest.net / Hosting Solutions: Bluehost or Hostgator
What about Customers?
Traffic is not enough to build a business. Once your potential customers click away, you may be forgotten...no matter how awesome you and your content are...UNLESS...You have an opt-in page where your customers can sign up for "something" and you can collect their email information.
You provide a simple way to join your community. This is achieved partly through an opt-in page (the mechanics of list building) and partly by content (the art of list building). They need a "why" and a "way" for opting in!
Build Your Monetization Options
What about Making Money?
Not long after you start populating your website with content in the form of video, articles, graphics, and trainings you're going to wonder how you can actually make money with all this information you are creating. The answer is:
You gotta sell something!
www.Leadpages.com
Whatever it is, you need a sales page. The tools you use for your virtual sales team include:
www.Odesk.com
www.ThemeForest.net
These tools do double duty! You can use them for opt-ins AND also for Sales Pages and Marketing Landing Pages. Templates and coding make these the perfect choice.
Once you invest in the templates don't get stuck with implementation just because you don't know how to code. The most important thing is to implement and get your ideas to market as quickly as possible. A talented freelancer can help you do that.
How to you increase your company value?
How to you increase your company value? Offer extra value on a subscriber-only or paid basis!
Once you decide to offer paid content, you're going to need a way to protect that content so that only those who have paid for the content have access to it. There are a few moving parts involved to make all this work, but the website tools include:
Wordpress.org
Themeforest.net
www.member.wishlistproducts.com
Now it's Time to Put it Together!
What do you think? While you may use other tools, these are four of the basics for building an online business.
These tools, a little assistance from a great freelancer, and your own talents can help you build your dreams online. Enjoy the journey.
About the Author:
Learn more about 4 Essential Business Tools. Be sure get your Video marketing tool kit and essential video training.
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