No business can compete in this huge business competition without effective marketing and advertising. They are vital to make business awareness among people. The importance of marketing and advertising is known by most of the business organizations. There are several ways exist to promote a business. Some famous methods include print media, TV and radio, outdoor advertising and internet advertising. A little effort will help you to launch successful promotion campaigns in these platforms.
Do marketing and advertising explain the same process? No, it is not. They have two different meanings. Marketing includes a wide range of activities. Some of those activities are identifying target market, identifying market needs, delivering necessary information for new product developments and product improvements and promoting the business and its products. Under advertising, we promote the business through various media in order to improve the customer awareness. It is just a one section of the marketing function.
Every business needs to execute both these two functions. No one can perform only one activity and achieve the business success. Read below explanations that describe the functionalities of marketing and advertising.
Identifying target customers is a function of marketing. Target customers are set of people who more likely to buy from you. Without identifying the target market or the target customer group, no business can sell their products. It is also not possible to advertise products without knowing the target market. Therefore, marketing helps to identify the target customers and advertising helps to make the business awareness among them.
Identifying customer needs is another responsibility of the marketing process. It helps for product improvements or new product inventions.
Therefore, marketing helps to identify customer requirements correctly.
Developing the business name and improving the brand awareness is another task done by marketing. Advertising plays a major role in this contest because brand promotion can be done only through correct advertising.
As described above, marketing takes care of everything behind the process of selling products and earning profits. Advertising helps it by bringing the marketing messages to people. Advertising can be used to encourage people to buy from you. Advertising campaigns can be launched through electronic or non-electronic media.
Advertising also differentiate your products or services from your competitors' products or services. It is the only way to show consumers that what type of unique characteristics your products have.
Likewise, both marketing and advertising are important to improve sales and generate profits. Marketing increases the revenue by offering products that people need. Advertising increases the revenue by making the product awareness.
Get the benefits of advertising and marketing both by hiring a Full service marketing agency.
Do marketing and advertising explain the same process? No, it is not. They have two different meanings. Marketing includes a wide range of activities. Some of those activities are identifying target market, identifying market needs, delivering necessary information for new product developments and product improvements and promoting the business and its products. Under advertising, we promote the business through various media in order to improve the customer awareness. It is just a one section of the marketing function.
Every business needs to execute both these two functions. No one can perform only one activity and achieve the business success. Read below explanations that describe the functionalities of marketing and advertising.
Identifying target customers is a function of marketing. Target customers are set of people who more likely to buy from you. Without identifying the target market or the target customer group, no business can sell their products. It is also not possible to advertise products without knowing the target market. Therefore, marketing helps to identify the target customers and advertising helps to make the business awareness among them.
Identifying customer needs is another responsibility of the marketing process. It helps for product improvements or new product inventions.
Therefore, marketing helps to identify customer requirements correctly.
Developing the business name and improving the brand awareness is another task done by marketing. Advertising plays a major role in this contest because brand promotion can be done only through correct advertising.
As described above, marketing takes care of everything behind the process of selling products and earning profits. Advertising helps it by bringing the marketing messages to people. Advertising can be used to encourage people to buy from you. Advertising campaigns can be launched through electronic or non-electronic media.
Advertising also differentiate your products or services from your competitors' products or services. It is the only way to show consumers that what type of unique characteristics your products have.
Likewise, both marketing and advertising are important to improve sales and generate profits. Marketing increases the revenue by offering products that people need. Advertising increases the revenue by making the product awareness.
Get the benefits of advertising and marketing both by hiring a Full service marketing agency.
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