Article marketing is probably one of the most effective link building strategies you can use. What other way is there to get a large number of 'real' links pointing back to your website without resorting to tactics that can get your website banned from the search engines and killing your business?
But that's not to say there aren't problems. Let's take a look at some of them, and answer 4 of the main questions about article marketing to put your mind at ease.
Question 1 - Is submitting identical articles to lots of article directories going to get me into trouble for using duplicate content?
There is a possibly of this, but don't worry about it. If it was such a big problem, then news sites would never get ranked for running the same stories as everyone else. The fact is the same news article can be found thousands of times online, so it's really a non-issue.By distributing good articles, you will get good quality links back from article directories in return, and that's what you are looking for.
Question 2 - Can I submit the same articles I have used in my own website to article directories without any problems?
No you should NOT do this!Since the search engines can assume that the higher ranking sites may be the original source of the content, the content on your site may be seen as the duplicate. You wouldn't want this to happen, so the best way to get around it is to re-write some of your content to make it unique, and then submit that to article directories instead.
Question 3 - Could I submit as many articles as I like to as many article directories as possible?
The best way to get maximum leverage from article marketing is to get incoming links from as many different websites as you can. A good way to do that is to find an article submission service that also spins your articles which makes each one relatively unique, and then use that service to submit your articles to directories for you.
Question 4 - Will people who take my article from the directories keep my resource box intact so I get credit, and is stealing a big problem?
You can't be sure that people will play by the rules. You can run a simple check using Google from time to time looking for unique phrases from your articles. Then look at the results to see whether people have kept the article resource boxes intact.
Bottom Line: Don't worry about things that you can't control, worry about what you can control. Write great, informative articles, put a compelling resource box at the end that leads people to an optin form for a free report or newsletter, and you should find a growing number of people joining your list for a long time to come.
But that's not to say there aren't problems. Let's take a look at some of them, and answer 4 of the main questions about article marketing to put your mind at ease.
Question 1 - Is submitting identical articles to lots of article directories going to get me into trouble for using duplicate content?
There is a possibly of this, but don't worry about it. If it was such a big problem, then news sites would never get ranked for running the same stories as everyone else. The fact is the same news article can be found thousands of times online, so it's really a non-issue.By distributing good articles, you will get good quality links back from article directories in return, and that's what you are looking for.
Question 2 - Can I submit the same articles I have used in my own website to article directories without any problems?
No you should NOT do this!Since the search engines can assume that the higher ranking sites may be the original source of the content, the content on your site may be seen as the duplicate. You wouldn't want this to happen, so the best way to get around it is to re-write some of your content to make it unique, and then submit that to article directories instead.
Question 3 - Could I submit as many articles as I like to as many article directories as possible?
The best way to get maximum leverage from article marketing is to get incoming links from as many different websites as you can. A good way to do that is to find an article submission service that also spins your articles which makes each one relatively unique, and then use that service to submit your articles to directories for you.
Question 4 - Will people who take my article from the directories keep my resource box intact so I get credit, and is stealing a big problem?
You can't be sure that people will play by the rules. You can run a simple check using Google from time to time looking for unique phrases from your articles. Then look at the results to see whether people have kept the article resource boxes intact.
Bottom Line: Don't worry about things that you can't control, worry about what you can control. Write great, informative articles, put a compelling resource box at the end that leads people to an optin form for a free report or newsletter, and you should find a growing number of people joining your list for a long time to come.
About the Author:
In Accelerate Eben Pagan shares how to put your business on the path to higher growth and profits. You can learn more in this accelerate review.
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