Billboards and bus wraps alike have more than shown how various methods of marketing can help companies stand out. These methods, in my mind, have shown just how effective various ways of advertising can prove to be, as long as the right methods are set in place. The city of Gainesville seems to be the latest in a line of cities that are starting to incorporate more digital methods in this regard. If you are curious as to what exactly this means, consider the potential implementation of digital billboards.
According to the Gainesville Times, it's possible that the city will allow electronic billboards within the city limits. Real estate representative Tim Hill commented on the matter, stating that each billboard could show up to six different advertisements, provided this potential rule goes through. Seeing as how every ad would, in theory, be given ten seconds before flipping to the next, it appears as though every company will have a fair shot at appealing to the masses. One of the concerns that were mentioned, though, was distraction.
It's important to keep in mind that electronic billboards stand the chance of distracting drivers, which was one of the concerns that the articles mentioned. Companies along the lines of JMR Graphics can tell you that certain methods can draw the attention of the public more so than others. In addition, unlike bus wraps - which are a recommended method of advertising - electronic billboards could become too bright and throw off one's vision. What this means is that the design of the billboards in question has to be smart.
It's important to note that these billboards can be managed in terms of how bright they are. While it's understandable that they will stand out more during the evening due to the lack of natural light, said brightness is not required during the daytime nearly as much. Technology has grown leaps and bounds, though, as the article mentioned. What this means is that the advancements which have been seen throughout the years are ones which should, in theory, help to make these billboards stand out even more.
Aside from advertising, it appears as though billboards can prove to be useful for other reasons. Yes, they will be utilized in order to promote the wares of various companies but is it possible that they can offer urgent news to those on the road? For instance, if there is to be unexpected snowfall during the day, the billboard could shift gears in order to inform people about that. This is just one of the many reasons why Gainesville should take it upon itself to approve this potential movement.
According to the Gainesville Times, it's possible that the city will allow electronic billboards within the city limits. Real estate representative Tim Hill commented on the matter, stating that each billboard could show up to six different advertisements, provided this potential rule goes through. Seeing as how every ad would, in theory, be given ten seconds before flipping to the next, it appears as though every company will have a fair shot at appealing to the masses. One of the concerns that were mentioned, though, was distraction.
It's important to keep in mind that electronic billboards stand the chance of distracting drivers, which was one of the concerns that the articles mentioned. Companies along the lines of JMR Graphics can tell you that certain methods can draw the attention of the public more so than others. In addition, unlike bus wraps - which are a recommended method of advertising - electronic billboards could become too bright and throw off one's vision. What this means is that the design of the billboards in question has to be smart.
It's important to note that these billboards can be managed in terms of how bright they are. While it's understandable that they will stand out more during the evening due to the lack of natural light, said brightness is not required during the daytime nearly as much. Technology has grown leaps and bounds, though, as the article mentioned. What this means is that the advancements which have been seen throughout the years are ones which should, in theory, help to make these billboards stand out even more.
Aside from advertising, it appears as though billboards can prove to be useful for other reasons. Yes, they will be utilized in order to promote the wares of various companies but is it possible that they can offer urgent news to those on the road? For instance, if there is to be unexpected snowfall during the day, the billboard could shift gears in order to inform people about that. This is just one of the many reasons why Gainesville should take it upon itself to approve this potential movement.
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If you'd like to utilize bus wraps in order to get your message across, get in touch with JMR Graphics for further information.
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