Using Google+ Posts As Display Network Ads

By Yussef Smith


Google+ is a commonly overlooked social network that can help increase the visibility of your website, blog, or business. It is commonly seen as hard and almost impossible to figure out a way to market online and generate a great deal of traffic.



The +Post Ads work in a similar fashion to promoted posts on Facebook. Advertisers can share links, photos, Hangouts n Air and videos. The posts appear as advertisements which can be expanded when they are clicked on, and if a user is logged in to Google+ when they click on the ad they can interact with the ad as if they were viewing it on the official Google+ page.

Every article you create, or blog post you make can be shared via a Google+ post. You're going to want to make sure that you share all of the links you can. The more that you share the better chance you have at doing to key things to increase your traffic and visibility online. The firs thing you are going to do is increase your website's visibility through SEO and search engines. The second is that you give your posts potential to display as part of the Google+ advertising network.

Start posting on Google+ as much as you can. If you do this and ask others in your network to do the same then you are going to significantly increase your chances at both generating more followers, and the chance that your posts will display in Google's display advertising network. Advertisers pay hundreds and thousands of dollars to market online. You can do it for free simply by posting. The time to utilize Google+ in your efforts to market online is now.

The one remaining question is how users will respond to the ads when they become commonplace. It is possible that early trials received such good results simply because the ad format was novel and therefore eye-catching.




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