Florence Eiseman discovered her talent when making gifts for friends. Her husband took some of the pinafores she had sewn to Marshall Fields and was given a large order. This legendary brand of clothing for children was born in 1945 and is still going strong today.
Her well known philosophy was that one should see the child first and not the clothing. Clothes should simply highlight the natural beauty of a child. Generations of children dressed in her designs confirm that she was right about this. Celebrities like members of the Kennedy family, Elizabeth Taylor and Princess Grace of Monaco dressed their children in her clothes.
She was a stickler for good workmanship and use of quality fabrics. Early features of her designs included hand sewn hems, French seams, hand rolled edges and collars framing the face. Ten years after launching her first collection, she was a recipient of a Nieman Marcus award for her contribution to fashion for children. The Milwaukie Art Museum did a retrospective of her work in 1985.
Eventually she was forced to reduce her involvement due to ill health and Teri Shapiro, the head designer, took over. Teri learned through her years of working under her guidance that designs needed to be fresh and trendy without losing the iconic feel. Trends were important but following fads was not. This philosophy served the company well through the years and it managed to weather some ups and downs, coming out stronger than ever.
The range has expanded over the years to include swimwear, play clothes and knitwear. It has also extended its range of baby clothes, including a variety of dresses, bloomers and rompers in cool and comfortable cotton blends. Fabrics are patterned with prints and stripes and are still embellished with delightful appliques which are a signature of the brand.
The company still designs its clothing in Milwaukie but with globalization and the popularity of shopping on the internet, it is expanded its reach. Mothers all over the world are able to go to websites of online suppliers and place orders. It is as simple as searching for the brand and comparing what is on offer at different suppliers before making a selection.
These items are very practical as they are all machine washable and lined. Some are reversible like seersucker overalls with zoo animal appliques or a colorful seersucker dress. A practical playsuit for a baby has elasticized leg openings and a snap button gusset. Some of the embellishments like flower pins can be removed for easy washing.
The right outfit for every child and occasion can be found amongst the Florence Eiseman collection. Since the first collection was presented in 1945, the brand has received countless awards and continues to impress with its careful attention to detail. The classic designs are perfect for creating memories and may even be passed down from generation to generation.
Her well known philosophy was that one should see the child first and not the clothing. Clothes should simply highlight the natural beauty of a child. Generations of children dressed in her designs confirm that she was right about this. Celebrities like members of the Kennedy family, Elizabeth Taylor and Princess Grace of Monaco dressed their children in her clothes.
She was a stickler for good workmanship and use of quality fabrics. Early features of her designs included hand sewn hems, French seams, hand rolled edges and collars framing the face. Ten years after launching her first collection, she was a recipient of a Nieman Marcus award for her contribution to fashion for children. The Milwaukie Art Museum did a retrospective of her work in 1985.
Eventually she was forced to reduce her involvement due to ill health and Teri Shapiro, the head designer, took over. Teri learned through her years of working under her guidance that designs needed to be fresh and trendy without losing the iconic feel. Trends were important but following fads was not. This philosophy served the company well through the years and it managed to weather some ups and downs, coming out stronger than ever.
The range has expanded over the years to include swimwear, play clothes and knitwear. It has also extended its range of baby clothes, including a variety of dresses, bloomers and rompers in cool and comfortable cotton blends. Fabrics are patterned with prints and stripes and are still embellished with delightful appliques which are a signature of the brand.
The company still designs its clothing in Milwaukie but with globalization and the popularity of shopping on the internet, it is expanded its reach. Mothers all over the world are able to go to websites of online suppliers and place orders. It is as simple as searching for the brand and comparing what is on offer at different suppliers before making a selection.
These items are very practical as they are all machine washable and lined. Some are reversible like seersucker overalls with zoo animal appliques or a colorful seersucker dress. A practical playsuit for a baby has elasticized leg openings and a snap button gusset. Some of the embellishments like flower pins can be removed for easy washing.
The right outfit for every child and occasion can be found amongst the Florence Eiseman collection. Since the first collection was presented in 1945, the brand has received countless awards and continues to impress with its careful attention to detail. The classic designs are perfect for creating memories and may even be passed down from generation to generation.
Aucun commentaire:
Enregistrer un commentaire