The Best Advice On Using Facebook For Marketing

By Stavros Georgiadis


Because social media is getting so popular, many people have an interest in Facebook marketing. If you are thinking about using this marketing method, you should know some thing before beginning. Keep reading for more information.

Contests are a good way to market and get new followers on Facebook. Offers can include discounts and prizes for users "liking" your page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Consider Facebook a type of content-sharing venue. It can be used for so much more than chit chat. Think of it as such. Compose actual blog postings and make sure your posts are promoted via other channels as well. It brings plenty of traffic for your business.

If you want to only target current customers, use "custom audiences". This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

A fan base is a must before you begin marketing on Facebook. This means that you shouldn't waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

When marketing through Facebook, the goal is to increase your sales. Setting monthly goals will help you do this. Likes don't mean anything unless those people are also buying from you. If you're not getting the sales you need then it may be time for you to rethink the strategy you're using.

In exchange for a "like", give your visitor a reward. Having a lot of likes brings attention to your page. Think about giving folks something unique and free if they give your page a "like." It could be a sweepstakes of some kind or a free sample. If they know they can get something they want, they will like it without hesitation.

It may not be the case that the Facebook medium is your best marketing option. Facebook is very popular, but other sites may appeal to other demographics. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.

Give your followers something to sign up for. This will keep the interest of your audience for a longer period of time. You can hold a contest or a spot for them to put their information in.

Allow clients to post comments and thoughts on your page at all times. You will find that this is a good way to keep people's negative comments away, but you need to care about their feelings.

Don't let the complexity and size of Facebook scare you off. Utilize the medium of this social media juggernaut to market your business and get results. This kind of marketing can be used to your advantage, no matter the size of your business. Remember to use these tips so your Facebook marketing efforts will be effective.




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