Advertising agencies are organisations who handle the creation, planning and delivery of marketing for their clients. They often do any other promotional work which may be required. Political advertising agencies specialise in doing this work for parties or candidates. They take charge of messaging and the presentation of those standing for election. They try to influence the way people vote.
Often they convert the candidate's message into a simple slogan. If this is done effectively, it can lead to more votes. Slogans play an important role in Presidential elections. Barack Obama's campaign used "Yes We Can" in 2008. When Ronald Reagan was running for the presidency in 1980, his slogan was "Let's Make America Great Again". Bill Clinton employed "It's Time To Change America" in his 1992 campaign.
Media buying is an important part of the work of an agency. This is about working out which media is the best for reaching the target audience and delivering the correct message to them. A good agency will have experience of doing this not just in politics but in other sectors such as business. This sort of knowledge will help build the candidate's brand more effectively.
Lots of agencies offer their clients a market research service. This can be important because it's help in deciding the best strategy for the candidate to reach their target audience. The research often includes an analysis of the targets in order to figure out whether a strategy will be effective or not. The objective of the market research is to find niche markets and get a detailed picture of their characteristics.
A lot of agencies provide a video producing service for their customers. This will usually include a scriptwriter along with a full filmmaking crew. They try for the highest quality of production possible. Youtube has grown in popularity over the last few years, so creating videos for campaigns has become an effective way of communicating the candidates message.
With the growth of websites such as Twitter, Facebook and LinkedIn, social media marketing has become very important for politicians. Typically, an agency will develop a full social media marketing campaign for their client. If done effectively, this can spread the political message and win many new supporters for the party or candidate.
Search engine marketing has also become a useful tool. This can include advertising on Google. The purpose is to drive more traffic to the candidate's website and so increase the number of people exposed to the campaign. The website could be brilliant but if there is no way of getting people to visit it then it will have little impact.
A lot of organisations say that political advertising agencies have a difficult job compared to others in the business. This is due to the fact that political campaigns only run for a certain period of time. As a result, many feel it is extremely difficult to build a brand properly. Furthermore, many believe political campaigns to be driven by ego. They are about candidates' personalities rather than clever marketing. However, some say that agencies can make an enormous amount of money by working on political campaigns so the extra difficulties are worth it.
Often they convert the candidate's message into a simple slogan. If this is done effectively, it can lead to more votes. Slogans play an important role in Presidential elections. Barack Obama's campaign used "Yes We Can" in 2008. When Ronald Reagan was running for the presidency in 1980, his slogan was "Let's Make America Great Again". Bill Clinton employed "It's Time To Change America" in his 1992 campaign.
Media buying is an important part of the work of an agency. This is about working out which media is the best for reaching the target audience and delivering the correct message to them. A good agency will have experience of doing this not just in politics but in other sectors such as business. This sort of knowledge will help build the candidate's brand more effectively.
Lots of agencies offer their clients a market research service. This can be important because it's help in deciding the best strategy for the candidate to reach their target audience. The research often includes an analysis of the targets in order to figure out whether a strategy will be effective or not. The objective of the market research is to find niche markets and get a detailed picture of their characteristics.
A lot of agencies provide a video producing service for their customers. This will usually include a scriptwriter along with a full filmmaking crew. They try for the highest quality of production possible. Youtube has grown in popularity over the last few years, so creating videos for campaigns has become an effective way of communicating the candidates message.
With the growth of websites such as Twitter, Facebook and LinkedIn, social media marketing has become very important for politicians. Typically, an agency will develop a full social media marketing campaign for their client. If done effectively, this can spread the political message and win many new supporters for the party or candidate.
Search engine marketing has also become a useful tool. This can include advertising on Google. The purpose is to drive more traffic to the candidate's website and so increase the number of people exposed to the campaign. The website could be brilliant but if there is no way of getting people to visit it then it will have little impact.
A lot of organisations say that political advertising agencies have a difficult job compared to others in the business. This is due to the fact that political campaigns only run for a certain period of time. As a result, many feel it is extremely difficult to build a brand properly. Furthermore, many believe political campaigns to be driven by ego. They are about candidates' personalities rather than clever marketing. However, some say that agencies can make an enormous amount of money by working on political campaigns so the extra difficulties are worth it.
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