Incorrect document translation can be a real sticky-wicket. For example, there is the popular phrase "finger-lickin' good", which Americans immediately associate with Kentucky Fried Chicken. But, when the slogan was translated to Chinese, it read "eat your fingers off".
Inexperienced translators often make this type of mistake, because they translate too literally from one language to the next one, when converting documents.
Whereas professional document translation services understand that they must maintain the integrity of the source document. Expert translators will tailor-make your content to include typical buzz words for your target market and match the style, tone and vocabulary of the original text.
Proper document translation often is a daunting task. Globalization is growing throughout the world of business, and you need to take advantage of every means to win over your share of the international market. However, if your brochures, press releases, ads, and website content is not translated properly, your efforts to attract the international market may reap little, if any results. You may even loss business.
Have you been tempted to try the machine translation services? This is a simple approach where you only have to copy and paste your information into your computer today. These translations lack the human touch, which could lead to problems.
Machines simply cannot comprehend subtle nuances of your original intent and as a result, they mechanically trade out words. The catchy document you spent hours composing will lose its unique meaning. All too often, your computer will spit out a bunch of jibber-jabber. You'll lose time, money and potential clients.
So, don't let yourself be lured by false promises that computer aided translation will save you time, money and ensure confidentiality. Think about it - you've paid a machine to translate your valuable business documents from English into a language you can't read or speak!
It will take some time for you to know whether or not these international marketing plans are successful. This is because you are unable to know if the translated material or website content kept its original context and meaning.
Would you fly an airplane blindfolded?
The smart business people look into the benefits of using professional document translation services.
You will not have to give up any quality, when you use a professional translation service. Reliable translating services provide your company professional, highly trained linguists. The service will provide you with a qualified translator adept in your language, as well as in whatever language the original document was written.
Your personal translator will be well-versed in your specific market and will research unfamiliar terminology. They know key phrases and buzz words to enlighten your client base who speaks a different language. Also, the linguist working on your behalf will have expertise in cultural differences and/or experiences.
Professional Translation Services are generally able to produce a quick turnaround, especially if you have time-sensitive needs. They also have quality assurance and confidentiality policies in place.
Do you now see the importance of a highly trained professional translator for changing your words from your language to another one? He will include the right flow, grammar, and vocabulary in the translation. The translator will also provide you with a viable document the will clearly state the advantages of using your services or products to international clients.
If you want to one-up your competitors by seizing the lion's share of foreign clientele seeking similar products, it would be prudent to put an action plan in place. In many countries, prospective clients view quality translation as a standard customer service obligation. The idea is to nurture existing global clients and encourage prospective customers to buy what you are selling, not to drive them toward your competition via poorly translated marketing materials.
Through setting aside enough corporate funds to hire the right people to do professional document translating, you encourage non-English speaking clientele to purchase your services or products. Your foreign clients will feel confident that you have their best interest at heart.
There is certain amount of investment required upfront for highly effective document translation. However, this investment will keep bringing in favorable results, as you compete across the globe.
Also, ask yourself if you can afford to lose the big money you've already invested in developing and marketing your products and/or services. Are you ready to accept the consequences when your press releases, brochures, websites etc. are incorrectly translated?
Do you really want to walk in the Colonel's footsteps? Are you really ready to be next in line to inadvertently suggest that an entire nation should eat their fingers off or something like it?
If you want to avoid this, then you are ready to use a professional document translator for reliable translations of your promotional materials.
Inexperienced translators often make this type of mistake, because they translate too literally from one language to the next one, when converting documents.
Whereas professional document translation services understand that they must maintain the integrity of the source document. Expert translators will tailor-make your content to include typical buzz words for your target market and match the style, tone and vocabulary of the original text.
Proper document translation often is a daunting task. Globalization is growing throughout the world of business, and you need to take advantage of every means to win over your share of the international market. However, if your brochures, press releases, ads, and website content is not translated properly, your efforts to attract the international market may reap little, if any results. You may even loss business.
Have you been tempted to try the machine translation services? This is a simple approach where you only have to copy and paste your information into your computer today. These translations lack the human touch, which could lead to problems.
Machines simply cannot comprehend subtle nuances of your original intent and as a result, they mechanically trade out words. The catchy document you spent hours composing will lose its unique meaning. All too often, your computer will spit out a bunch of jibber-jabber. You'll lose time, money and potential clients.
So, don't let yourself be lured by false promises that computer aided translation will save you time, money and ensure confidentiality. Think about it - you've paid a machine to translate your valuable business documents from English into a language you can't read or speak!
It will take some time for you to know whether or not these international marketing plans are successful. This is because you are unable to know if the translated material or website content kept its original context and meaning.
Would you fly an airplane blindfolded?
The smart business people look into the benefits of using professional document translation services.
You will not have to give up any quality, when you use a professional translation service. Reliable translating services provide your company professional, highly trained linguists. The service will provide you with a qualified translator adept in your language, as well as in whatever language the original document was written.
Your personal translator will be well-versed in your specific market and will research unfamiliar terminology. They know key phrases and buzz words to enlighten your client base who speaks a different language. Also, the linguist working on your behalf will have expertise in cultural differences and/or experiences.
Professional Translation Services are generally able to produce a quick turnaround, especially if you have time-sensitive needs. They also have quality assurance and confidentiality policies in place.
Do you now see the importance of a highly trained professional translator for changing your words from your language to another one? He will include the right flow, grammar, and vocabulary in the translation. The translator will also provide you with a viable document the will clearly state the advantages of using your services or products to international clients.
If you want to one-up your competitors by seizing the lion's share of foreign clientele seeking similar products, it would be prudent to put an action plan in place. In many countries, prospective clients view quality translation as a standard customer service obligation. The idea is to nurture existing global clients and encourage prospective customers to buy what you are selling, not to drive them toward your competition via poorly translated marketing materials.
Through setting aside enough corporate funds to hire the right people to do professional document translating, you encourage non-English speaking clientele to purchase your services or products. Your foreign clients will feel confident that you have their best interest at heart.
There is certain amount of investment required upfront for highly effective document translation. However, this investment will keep bringing in favorable results, as you compete across the globe.
Also, ask yourself if you can afford to lose the big money you've already invested in developing and marketing your products and/or services. Are you ready to accept the consequences when your press releases, brochures, websites etc. are incorrectly translated?
Do you really want to walk in the Colonel's footsteps? Are you really ready to be next in line to inadvertently suggest that an entire nation should eat their fingers off or something like it?
If you want to avoid this, then you are ready to use a professional document translator for reliable translations of your promotional materials.
About the Author:
Language translation research done at http://www.flstranslation.com. Foreign Language Services is not associated with the writer and did not verify this article for accuracy.
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